Designing an apparel brand identity and logo for a new denim brand inclusive of leather patch, pocket stitching, paper label, pocket tag, buttons, and rivets while creating a campaign effectively communicating the concept/idea.  

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End Product  -  The emergence of the “Burlywear” brand - originating in Chicago, two powerful sports teams have captured the essence of the city for several decades. The CHICAGO BULLS basketball and CHICAGO BEARS football teams have won several championships in that span. The brand was designed as a reflection of the strong, rugged character of these sports franchises and the fans supporting them.